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Open Museum Journal

Australia's only peer-reviewed online museum journal   |   ISSN 1443-5144    ©

 


Volume 8 index

Museums as Sources of Information and Learning:
The Decision Making Process

by Linda Kelly


Abstract

This paper, the third part of the research report, focuses on museums as sources for information and learning and what this means in terms of people choosing museums over other sources. The primary source of data used for this purpose is the focus groups, with secondary information sourced from the surveys, coupled with a range of other research and literature. A model of decision-making and information access is presented and unpacked, giving insights into how respondents felt about the role of museums in a contemporary and information-rich world.

Much has been written about the educational and learning role of museums and their roles in community development and access. Yet, in this increasingly rich and complex information age, less emphasis has been given to the roles that museums have as credible sources of information. Access to information and knowledge is probably at the greatest point now in our history than it has ever been. Therefore the resulting problems and stresses that this brings, coupled with how to actually use information are core issues that museums need to urgently address. Further to this there is a view that museums need to move from being suppliers of information to facilitators, providing tools for visitors to explore their own ideas and reach their own conclusions.

How information is used, and by who, is another key issue for museums, with individuals needing help to negotiate and use information in making decisions. This means that the decision-making process people go through when accessing information and then using it becomes critical. What are the different sources of information and how do people choose between them when looking for information about a specific topic? How do these interact with and build on each other? Do visitors believe that museums have a role in influencing or shaping people’s decisions?


It was found that although participants in the research were clear about the general educational role of museums, particularly in children’s learning, the results suggest that when presented with difficult and controversial issues the ways they see museums dealing with these needs serious reflection about the capability and authority we have to do this. Museums were strongly viewed as being one of a range of information sources and an important catalyst for learning, being accessed and actively used by many different kinds of people.

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