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The EVRSIG has collected numerous papers
and resources on general and specific audiences, their needs
and behaviours.
General audience
research papers
Is it really a question of money? [PDF
302k]
Carolyn Meehan, Melbourne Museum. Paper
presented at Museums Australia Conference, 2002, Adelaide
Once Upon Our Times.
This paper draws on visitor research at the Melbourne Museum to examine barriers to visitation and argues that entry fees are not the main culprit in keeping people away from museums.
Developing access to collections through assessing user
needs
[PDF 31k]
Lynda Kelly. Paper presented at Museums Australia
Conference, 1998, Albury Fringe Benefits: Community,
Culture & Communication.
Separate or Inseparable? —Marketing and Visitor Studies
[PDF 31k]
Lynda Kelly, Australian Museum. Paper presented at the
1998 International Council of Museums, Melbourne
The Power of the Audience [PDF 51k]
Gillian Savage, Environmetrics Pty Ltd. Paper presented at Museums Australia
Conference, 1996, Sydney Power and Empowerment
Narratives Evaluation and Power [PDF 33k]
Judith Gleeson. Paper presented at Museums Australia
Conference, 1996, Sydney Power and Empowerment
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Youth audiences
Get 'em young: Speaking their language or teaching them
yours?
[PDF 115k]
This paper draws on audience research to describe the
particular needs and interests of Youth Audiences (aged
15-15 years) and examines the way Australian museums have
been meeting the needs of this audience sector.
Gillian Savage, Environmetrics, and
Rachael French, Queen Victoria Museum and Gallery. Paper
presented at Museums Australia Conference, 2002, Adelaide Once Upon
Our Times
Getting them young and keeping them [PDF 30k]
Vicki Northey. Paper presented at Museums Australia
Conference, 1996, Sydney—Power and Empowerment
General information about youth audiences
Information about youth audiences available from the Australian Musuem
Audience Research Centre website.
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Family
audiences
The family experience of museums [PDF 38k]
Ann Baillie, Queensland Regional Gallery Association.
Paper presented at Museums Australia Conference, 1996,
Sydney—Power and Empowerment
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Indigenous
audiences
Exploding the Myths behind Multicultural and Indigenous
Audience Development: A case study from three new museum
campuses.
[PDF 129k]
Katherine Danylak, Cultural Perspectives. Paper presented at Museums Australia Conference, 2002, Adelaide- Once Upon Our Times
This presentation poses a series of "myths" about museums
and their culturally diverse and Indigenous audiences. These are
discussed in the context of research conducted at Melbourne
Museum and the Immigration Museum (Melbourne), and
Indigenous audience research at the National Museum of
Australia.
Indigenous Evaluation and Audience Research Page.
Information page at the Australian Museum Audience Research
Centre.
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Botanic
Garden Visitors
Myths about visitors to Botanic Gardens.
[PDF 161k]
Jannele Heatherly , Royal Botanic Gardens. Paper presented at Museums Australia Conference, 2002, Adelaide Once Upon Our Times
When asked why they visit botanic gardens, most people
include the words 'peace and tranquillity' in their
response. There is a falsely held perception that, apart
from a select few who come to locate a particular plant or
two, visitors only come to public gardens to relax and
switch off from mental stimulation. This paper seeks to
debunk the myth that visitors to botanic gardens aren't
interested in learning. It discusses visitor research and
evaluation of the Cadi Jam Ora - First Encounters
garden display, and explores the strategies that have been
put in place for visitors to the Royal Botanic Gardens
Sydney to have a memorable learning experience as well as 'a
pleasant stroll through the park'.
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Virtual
Visitors
World Wide Web Visitors:
Challenges for Cultural Institutions in the Electronic Age
[PDF 134k]
Rose Bollen, State Library NSW. Paper presented at Museums Australia Conference, 2002, Adelaide-Once upon Our Times
Myth: Many people think the Internet will replace libraries.
To the contrary, the growth of the Internet has heralded new
challenges and issues for libraries as more of the
population choose to access the Internet for information.
This paper presents findings from the State Library's
Research and Evaluation program about the many visitors to
the State Library's website, and discusses some of the
challenges and issues for the Library in Internet-based
service provision.
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Older
Audiences
Older audiences and museums
information.
At Information about the Australian Museum Audience Research Centre website. Includes a downloadable version of energised, engaged, everywhere: Older australian museum visitors.
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